My name is Tara Cardella, and I'm Nixmama. As you may have guessed, I have a son named Nicholas who is the inspiration for the name (and so many other things). I've always loved to bake; over the years I've received many compliments on my Christmas cookies, and I started experimenting with other occasions as well- which has turned into a very tasty hobby! I appreciate all of the compliments and encouragement for something I love to do. For a little about me professionally, read on...
I am a creative marketing professional that is an effective communicator, team leader and problem solver with over 20 years of experience in marketing and client relations. I excel in creating, developing and nurturing client relationships leading to high levels of customer satisfaction, increased sales and customer loyalty. I am a talented graphic designer with a strong track record of creating visually appealing, functional and successful marketing materials. I have strong planning and organizational skills with persistence and a commitment to goal achievement. I am able to successfully juggle multiple projects and priorities simultaneously.
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TaraCardella@gmail.com
Contact Me Education Western Michigan University Kalamazoo, MI
Skills Summary
Software
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Professional Experience
Director of Operations Responsible for all aspects of operations, including designing, creating, copy-writing and executing marketing campaigns and strategies. Manage employees, direct work-flow and production schedules, quote projects and maintain accounts payable and receivable. Develop, maintain and nurture client relationships. Strategic Marketing Systems · St. Clair Shores, MI · 2012-Present Freelance Marketing Consultant Created and implemented comprehensive marketing plans for small businesses focusing on promotion and branding. Designed graphics, logos, advertising and collateral materials and created and edited website copy and design to ensure consistency and currency in the marketplace. Initiated, developed and maintained successful long-term client relationships. Metro Detroit, MI · 2002-2012 Marketing Director/Assistant Marketing Director Developed, directed and executed multiple advertising and promotional campaigns, including Mercury Award winning holiday and branding campaigns; designed and implemented public relations strategies focused on customer retention and satisfaction; responsible for maintaining and nurturing merchant relationships. Oakland Mall Merchants Association · Troy, MI · 1999-2002 Store Manager Managed all operations of independent furniture store, including sales, hiring, scheduling, training, ordering and customer service. Hodgson’s Home Accents · Portage, MI · 1995-1998 Area Consultant Served as the liaison between the corporation and the individual franchise and corporate store community. Ensured company standards were met while accounting for store objectives and constraints. Responsible for new store openings, including hiring staff, ordering product and complying with local regulations. Maintained budgets, weekly performance, sales and expense reports for 25-35 locations. The Coffee Beanery, LTD · Flushing, MI · 1994-1995 Regional Manager Managed up to 5 units for a regional franchisee. Hired, trained, evaluated, scheduled employees and performed inventory and ordering functions. Worked closely with the owners in all aspects of the business. Earned numerous sales and customer service awards and recognitions. The Coffee Beanery, LTD · Grand Rapids, MI · 1985-1994 |
Tara Cardella • Grosse Pointe Woods, MI